Dopamine: The Fashionable Neurotransmitter for 2009

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Natalie Angier, writing for the Science Times, investigates the neurotransmitter dopamine (you know, that one associated with cocaine, Adderall, Ritalin, and nicotine), which science is finding to be “less about pleasure and reward than about drive and motivation.” Angier’s examination is fascinating for neurotransmitter junkies (we exist!), but what about regular people? How can an article on dopamine be sexied up? Like this!:


But truly, in this economy, everything has to be about the economy. Set ‘em up:


Now, knock ‘em down:


With long-form receptors, who needs cocaine? It’s 2009, after all.

A Molecule of Motivation, Dopamine Excels at its Task [NYT]