That Weird Obsessive Car-Brand Loyalty Might Be Fading


The Times car blog says today that the days of fierce loyalty to a car manufacturer might be coming to an end, with buyers choosing cars based on price and incentives, and manufacturers using social media to market to young people. This is sad news for anyone who grew up entrenched in the fierce-yet-confounding rivalry between Ford and Chevy, but if a recent trip to South Carolina is any indication, the market for copyright-infringing decals of Calvin peeing isn’t going away anytime soon; his target has just moved from Big Auto to Barack Obama.

What’s Your Brand? [Wheels/NYT]