Terrible Newspaper Circulation Numbers Are Probably Worse Than Anyone Thinks


Newspapers across the country are reporting circulation numbers that are likely much higher than reality, thanks to a nifty little auditing trick the AP discovered. The trick: if a newspaper sells a subscription to both a print and online version, that subscriber is counted twice. If not for this, circulation numbers would likely appear more dismal than they already do. Which is kind of unimaginable. [AP]