Terrible Newspaper Circulation Numbers Are Probably Worse Than Anyone Thinks

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Newspapers across the country are reporting circulation numbers that are likely much higher than reality, thanks to a nifty little auditing trick the AP discovered. The trick: if a newspaper sells a subscription to both a print and online version, that subscriber is counted twice. If not for this, circulation numbers would likely appear more dismal than they already do. Which is kind of unimaginable. [AP]