Tag Heuer Drops Tiger Woods

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Photo: Getty Images

Tiger Woods has lost a third major sponsor -- the luxury watch company Tag Heuer announced yesterday that they're dropping him:


"We recognize Tiger Woods as a great sportsman, but we have to take account of the sensitivity of some consumers in relation to recent events," Tag Heuer CEO Jean-Christophe Babain told Swiss newspaper Le Matin."

The company -- whose luxury timepieces sell for thousands of dollars -- said it would continue to support Woods' charitable foundation but would rely on other celebrities, such as Leonardo DiCaprio, to be its public face."

Leonardo DiCaprio, leader of the rumored legendary late-'90s entourage known as "The P---y Posse." Wonder if Tag Heuer remembers that.

Tag Heuer Drops Tiger [NYP]