Wired Shines a Spotlight on Andrew Breitbart’s Performance Art


Wired’s profile of Andrew Breitbart, the Drudge Report and Huffington Post alumnus who has gone on to start his own political pot-stirring stable of blogs, doesn’t change much of what we know about him.

“You can play the media. You can force them to cover things,” he says. “This is not just stenography. There’s a performance art to it.”

But the piece does add dimension to the man behind so much news from the right, composing scenes of Breitbart chumming around at Fox News and meeting with Breitbart-in-training James O’Keefe, not to mention eating filet for lunch and drinking Cristal in the evening.

He remains a complicated character who has been wildly successful at finding, creating, and disseminating stories, namely his stories.

For someone who claims to hate the “Democrat-media complex,” Breitbart sure knows how to work it. Few people are better at packaging information for maximum distribution and impact. He is, depending on whom you ask, either the “leading figure in this right-wing creation of a parallel universe of lies and idiotic conspiracy theories” (that was liberal critic Eric Boehlert of Media Matters for America) or “the most dangerous man on the right today” (from Michael Goldfarb, Republican consultant and former campaign aide to John McCain). Breitbart is, in short, expert in making the journalism industry his bitch. “The market has forced me to come up with techniques to be noticed,” Breitbart says. “And now that I have them, I’m like, wow, this is actually great. This is fun.”

He’s rich and he’s enjoying himself. How could we hold that against him?

How Andrew Breitbart Hacks the Media [Wired]