Brooklyn Politician Cracks Down on Sagging Epidemic

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In an effort sure to be appreciated by the city's mothers and belt manufacturers, Brooklyn politician Eric Adams is launching a crusade against ... sagging pants, spending $20,000 in campaign funds to put up six giant billboards plastered with the campaign’s slogan: “Stop the sag!” Adams, as part of this viral campaign announced today, also made this YouTube video, in which he calls sagging an “insidious spectacle” that originates from a “prison culture” and perpetuates a “long tradition of negative stereotyping.” He concludes: “You can raise your level of respect if you raise your pants.”

While “Stop the Sag” does have a certain oomph to it, we’re kind of surprised Adams didn’t go with the more of-the-moment tagline: “Don’t Look Like a Fool With Your Pants on the Ground."

Senator Adams Unveils Billboard and Viral Campaign to Tell Youth: End the Sagging Pants Culture! [nysenate.gov] [via Gothamist]