If Journal New York Section Succeeds, Expect Versions for Other Cities

By
Photo: Getty Images

Looks like the Journal has plenty of lucrative ads lined up for the debut of it's new New York section next week. According to Ad Age, high-end companies like Saks, Bloomingdale's, Bergdorf Goodman, David Yurman, the American Ballet Theater, the Gagosian Gallery, and Mercedes-Benz will all have ads in the new insert. These are advertisers that usually lean more heavily toward the rival Times because of that paper's concentration of women readers and readers in the New York metropolitan area. If they can elbow out the Times for enough room at the table, this will likely only be the beginning of a trend for the Journal. "If this works for us," Dow Jones CEO Hinton said, "there are other parts of the country that we would look on as potential next steps."

WSJ Plans to Pull No Punches in Turf War With New York Times [Ad Age]