All Tiger Woods had to do to get people back on his side was whack a few golf balls. At least that's according to data from Zeta Interactive, a company that measures public perception by trolling message boards, blogs, and social-media sites. Released on Friday, the data shows that Woods's online reputation went from 51 percent positive before the Masters to 69 percent positive after the first day of the tournament. Among the 31 percent who have a negative perception of Woods: Tiger himself, who thinks he "sucks!"
Buzz on Woods Improves, Data Indicate [Media Decoder/NYT]