it's pronounced 'chevero-lay'

General Motors Apologizes for Trying to Act Fancy

General Motors Co. on Thursday backed off a ‘poorly worded’ internal memo that asked employees to refer to the brand only as ‘Chevrolet’ in an effort to create consistency. GM says in a statement that it ‘in no way’ is discouraging anybody from using the name Chevy.” [WSJ]

General Motors Apologizes for Trying to Act Fancy