Lloyd Blankfein to Oprah?


This afternoon at a marketing event in London, Goldman Sachs communications executive Fiona Laffan remarked that the company "needed to do a better job of explaining what it did and how." So why are they dismissing completely awesome public-relations ideas out of hand, we wonder? Ideas such as this:

"We are thinking of advertising" for the first time, she said. "There are people [in the bank] who think we should go on 'Oprah.' I'm not one of them."

We don't know who internally was responsible for this suggestion, but the trace of disappointment apparent in the following statement gives us some idea. "We have huge respect for her program," Goldman spokesman Lucas van Praag told Dealbreaker, "but at this time no plans to participate. " Sad face.

Goldman Sachs Mulls Ad Campaign To Boost Image [WSJ]
Help Us Convince Goldman’s Media Team Lloyd Blankfein Should Go On Oprah [Dealbreaker]