Playboy Launches SFW Website

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TheSmokingJacket.com will feature no nudity (Tobias Fünke would be all about this site) and instead “rely on humor” to reach Playboy’s target audience of men 25 to 34. The site is named after Hugh Hefner’s favorite article of clothing and aims to reach men “when they’re online most: when they're sitting at their desk, not working, sending e-mails to their friends.” A real dream come true for those multitudes of people who really do just read Playboy for the articles. [AP]