Apple Burns Japanese Music Lovers. Literally.

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Photo: iPods: Sullivan/Getty Images; flames: iStockphoto

In a novel crisis-communications strategy, Apple decided to distract from the controversy over Antennagate by admitting to the Japanese government today that it "failed to report" major issues related to its iPod nanos' troubling tendency to overheat. Thirty-four minor incidents have been reported; in 27 cases, the music player actually caught aflame. We hope not while they were in anyone's pocket. [Fast Company]