MTA Introduces Video Screens to Subway


Televisions made a quiet debut on the city’s subway system Tuesday, an effort by the MTA to increase advertising revenue. The ten-inch video screens, for now, just appear inside the 42nd Street shuttle that runs between Times Square and Grand Central, part of TBS’s campaign to promote its coverage of the Major League Baseball playoffs (the TVs will show highlights from the previous day’s games). The MTA would not comment on if there are any plans for expansion: “Customers in a transit environment can expect increasing levels of sophistication in advertising,” a spokesman said. At least this gives people somewhere to fix their gaze when trying to avoid making eye contact with creepy fellow commuters. [City Room/NYT]