Twitter Ads to Soon Be Targeted Based on Who You Follow


Shiva Rajaraman, Twitter’s product manager, revealed at a London ad conference Tuesday that the service will soon allow advertisers to target users based on who they are following and what type of information they are searching for. “With its new targeted ads, Twitter could allow Hewlett-Packard to promote its tweets to people who follow Dell, for example,” the Financial Times explains. Twitter did reassure marketers that users’ personal details will not be shared with advertisers. “Who you follow is a good indicator of what you are interested in,” Rajaraman said. “As we move forward, we are going to implement targeting mechanisms that allow people to engage their audience in that way.” Continue following Katy Perry at your own risk. [FT via Vallywag]