Bruce Willis Promises the People of Moscow He Will Never Drop Dead

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"The tough guy image of Hollywood actor Bruce Willis will be used in a new campaign for a mid-sized Russian bank, the lender has said. Trust bank, a top-30 lender by assets, hung pictures of the Die Hard star on the streets of Moscow on Monday with the phrase 'Trust is just like me, but a bank.' The Die Hard star replaces Trust's previous frontman, Russian weight-lifter Vladimir Turchinsky, who unexpectantly dropped dead last year at age 46." [Reuters]