Richard Branson Is Launching an iPad Publication, Too, You Know


Over all the clamor surrounding Rupert Murdoch’s iPad newspaper, The Daily, you might not have heard that another extremely rich man is launching a fairly similar product this month: Richard Branson, who unveiled his monthly culture magazine, Project, for the iPad yesterday. The 100-page inaugural issue features Jeff Bridges on the cover, but the content will change daily, even hourly, with enabled links on each page, according to The Hollywood Reporter. So, can Rupert Murdoch’s paper, which may not even have any outbound links at all, do that? And maybe he’s not spending as much money as Murdoch, Branson explained, but it’s fine, he’s not worried about it:

Like, maybe some other loaded people are just buying an excellently staffed publication, Branson casually explained to reporters, but not him:

Not that it bothers the attention-grabbing entrepreneur that everybody’s talking about Murdoch:


Richard Branson on Rivalry with Rupert Murdoch: ‘It’s Not a War’ [HR]
Richard Branson vs. Rupert Murdoch: “A Battle on Quality” [Mixed Media/Forbes]