FTC Contemplates a ‘Do Not Track’ Button


Advertisers aren’t happy. “If your goal is to have a red flashing icon that says, ‘Click here to opt out of targeting,’ and to incentivize people to opt out, then we don’t share that goal,” Mike Zaneis, the senior vice-president of the Interactive Advertising Bureau told the Times. Okay, well, what if the light was yellow? Better? [NYT]