When magazines first started launching their own for-pay iPad apps, there was a lot of buzz, particularly around the Wired app, which was widely regarded to be the most exciting, and which sold more than 100,000 copies in its first month. Now John Koblin reports over at WWD that numbers for the genre have plummeted across the board. It's not all bad news, as the apps are inexpensive to produce, in context. But it's not good news, either:
Vanity Fair sold 8,700 digital editions of its November issue, down from its average of about 10,500 for the August, September and October issues. Glamour sold 4,301 digital editions in September, but sales dropped 20 percent in October and then another 20 percent, to 2,775, in November. GQ’s November edition sold 11,000 times, which was its worst performance since April (when the iPad was released) and represents a slight decline from its average digital sales of 13,000 between May and October.
In November, Wired was selling only 23,000 copies of its iPad app, less than a quarter of its first boom sales. But there's hope! I mean, how many people got an iPhone or iPad or other tablet for Christmas? My dad got an iPad for Christmas. And the first thing he did was go download the latest Wired app!*
Memo Pad: iPad Magazine Sales Drop [WWD]
*Hahahahahahaha. Haha. Ha. No he didn't. We're all screwed.