Blackstone Jumps Into the Social-Media Fray

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Steve Schwarzman's private equity firm has started a Twitter feed in order to "update you from time to time on interesting happenings at Blackstone as well as perspectives from our senior professionals," the company just announced. So far, they've tweeted only once, about earnings, but we expect once he gets into the groove, Schwarzmanimal won't be able to stop himself from weighing in on the price of stone crabs and the annoying squeaky shoes Juan is wearing, as well as providing links to YouTube videos of live performances of "Maggie May" from1989 (#rodthegod). [Blackstone/Twitter]