Opting Out Is the New Opting In

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My, how quickly privacy policies change. Around this time last year, Google was automatically opting Gmail users into Google Buzz, a decision that cost the company an $85 million settlement for inadvertently exposing users' most frequent contacts (your new boyfriend probably didn't appreciate seeing his name right next to your old one). But today both Google and Mozilla announced their answer to the FTC's proposed "do not track" button, with the option to opt out of ad-based tracking on both Firefox and Chrome. Between this and the Verizon iPhone, it's nice to see that consumers' needs are being addressed in the battle to dominate your Internet experience. Looks like Larry Page has been taking notes. [ReadWriteWeb]