In other words, you post a status update or write on a friend's wall about how you're in the mood for pizza, and — boom! — an ad for Pizza Hut shows up. Sure, it sounds unsettling, especially considering there's a secret algorithm that Mark Zuckerberg is using besides keywords to figure out how to target you. But breathe easy. He's still at least three years away from giving advertisers access to an RSS feed of your brain waves so that they can have that ad ready before you even form the thought. [AdAge]
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