McKinsey Is Back in at Condé Nast


This will make “Phase Three” of their analysis of the glossy publishing giant. This time, the consultants are talking with publishers about goals and growth potential. There aren’t yet any rumors of the kind of massive cuts that occurred after McKinsey’s last visits, when dozens of employees were fired, budgets were slashed, and Gourmet, Cookie, and Modern Bride hit the chopping block. [AdWeek]