States are not happy with hipster social lubricant manufacturer Pabst Brewing Co., and they’re asking the company to cease manufacturing Snoop Dogg’s malt beverage drink, Blast. Seventeen state attorney generals — including representatives from California, Arizona, Massachusetts, Kentucky, and Maine — sent a letter to Pabst claiming that the “binge-in-a-can” employs a youth-targeting marketing campaign. And, says the group, Blast is sold as a single-serving beverage when one can actually represents five servings. Each brightly colored can has 12 percent alcohol content.
“As with all Pabst products, our marketing efforts for Blast are focused on conveying the message of drinking responsibly,” said a statement from Pabst chief marketing officer Jon Sayer. “To that end, the alcohol content of Blast is clearly marked on its packaging.” But Paul Porter, of media watchdog group Industry Ears, disagrees. “Colt 45 makers are raising the alcohol level from the already high 6% to the even higher 12%, and enticing young people with hip-hop themes and lollipop flavors.”
17 attorneys general urge halt in production of Blast alcohol drink [CNN]