In a shameless ploy to get people to call him Killer instead of Privacy Weasel, Mark Zuckerberg admits that his latest goal is to only eat meat he's personally slaughtered. Consider it the bloodier and more delicious version of his 2009 personal challenge: Wear a tie every day. Zuck's caveman ambitions first came to light when he updated his status to "I just killed a pig and a goat" on Facebook. We haven't reached the vaunted status of being one of his 847 "friends" yet, but we're pretty sure he added, "And I then I stole their privacy. What what!!?!" In the grand tradition of eccentric rich dudes, Zuckerberg has a willing sherpa on his journey toward accumulating carcasses: a popular Silicon Valley chef named Jesse Cool, who lives eight houses down from his in Palo Alto. Cool advised the Facebook founder on how best to kill his first chicken, pig, and goat, adding, "He cut the throat of the goat with a knife, which is the most kind way to do it."
In an e-mail to Fortune, Zuck explained the impetus for his back-to-nature turn:
I started thinking about this last year when I had a pig roast at my house. A bunch of people told me that even though they loved eating pork, they really didn't want to think about the fact that the pig used to be alive. That just seemed irresponsible to me. I don't have an issue with anything people choose to eat, but I do think they should take responsibility and be thankful for what they eat rather than trying to ignore where it came from.
A lecture on responsibility along with my pulled pork sandwich? RSVP! But Zuck's first kill was actually further down the food chain: a lobster he boiled himself. "The most interesting thing was how special it felt to eat it after having not eaten any seafood or meat in a while." Maybe some of the money he's been spending on a global team of diplomats and former Bush aides for his Washington lobbyist cabal should be diverted into a PR rep to tell him when to stop talking.