To Convince Condé Nast to Move to One World Trade, the Port Authority Had to Work Out Where Anna's Car Would Park

Anna Wintour attends memorial service for Alexander McQueen at St Paul's Cathedral on September 20, 2010 in London, England. Photo: Mike Marsland/2010 Mike Marsland

It took a lot to convince Condé Nast to finally agree, officially, to move into One World Trade Center when it's completed in 2014. According to the Times, negotiations didn't just involve costs ($60-per-square-foot), terms (25 years) and incentives (the Port Authority will take responsibility for the publisher's remaining years on their lease at 4 Times Square). They talked about the cafeteria, how they'd get racks and racks of designer dresses in and out, and, most importantly: What to do with all the Town Cars.

After all, there is something of a security issue down there.

Condé Nast executives drilled down to the finest details to understand the building and the site, pondering what would happen, if, for instance, a Ralph Lauren wanted to pull up to the building in a limousine. Would he be able to get in? To give them comfort, Port Authority executives provided extensive traffic studies for both black cars and delivery vehicles, with data on vehicular flows and travel times from Brooklyn, the Upper East and West Sides and Jersey City.

After much planning, officials assured Condé Nast that its armada of black cars, and their drivers, could be pre-screened by the police for regular access via a route that goes south on Washington or Greenwich Street and east on Vesey Street to reach 1 World Trade Center. And for the company’s thousands of employees who travel more commonly, by subway from Brooklyn or the PATH train from New Jersey, the downtown location is more advantageous than Times Square.

Wait, wait, wait. Is the Times implying that Condé Nast employees might actually commute on the PATH in from New Jersey?

Condé Nast Will Be Anchor of 1 World Trade Center [NYT]