Bin Laden Thought He Had a Branding Problem


Apparently Osama bin Laden, worried that his brand wasn’t quite playing as he’d hoped in the Muslim world, thought a classic marketing strategy could help him: “Like Blackwater, ValuJet and Philip Morris, perhaps what al-Qaida really needed was a fresh start under a new name,” something that said jihad a little more obviously. And yet notice that it’s far easier to tick off those companies’ misdeeds than it is their new names. [AP]