Scotts Miracle-Gro CEO Jim Hagedorn has become the first head of a major gardening business to openly declare that he wants to get his company into medical marijuana growth. "I want to target the pot market," he told the Journal. "There's no good reason we haven't." Unfortunately, there are some obstacles to this, mainly that weed culture isn't very ... corporate.
To target marijuana growers, Scotts would likely buy niche dirt companies that already exist rather than create its own line of branded products. Raids on pot-growing operations have turned up Scotts products. Mr. Hagedorn takes that as a good sign of brand awareness, but he fears that some growers would be reluctant to use a mainstream product.
It's probably the name, guys. Just make a spinoff brand of soil called, like, Dutch Dragon Dirt, and you'll be golden.