Miracle-Gro Tries to Figure Out How to Break Into the Pot Business

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UNITED STATES - OCTOBER 26: James Hagedorn, chairman and chief executive officer of the Scotts Miracle-Gro Co., speaks at the annual meeting of the Council on Competitiveness, in Washington, D.C., U.S., on Friday, Oct. 26, 2007. The Council on Competitiveness is non-governmental organization of corporate executives, academics and labor leaders that strive to enhance U.S. competitiveness in the global economy. (Photo by Jay Mallin/Bloomberg via Getty Images) Photo: Bloomberg

Scotts Miracle-Gro CEO Jim Hagedorn has become the first head of a major gardening business to openly declare that he wants to get his company into medical marijuana growth. "I want to target the pot market," he told the Journal. "There's no good reason we haven't." Unfortunately, there are some obstacles to this, mainly that weed culture isn't very ... corporate.

To target marijuana growers, Scotts would likely buy niche dirt companies that already exist rather than create its own line of branded products. Raids on pot-growing operations have turned up Scotts products. Mr. Hagedorn takes that as a good sign of brand awareness, but he fears that some growers would be reluctant to use a mainstream product.

It's probably the name, guys. Just make a spinoff brand of soil called, like, Dutch Dragon Dirt, and you'll be golden.

High Hopes at Miracle-Gro in Medical Marijuana Field [NYT]