NBC Will Carry the Next Four Olympics

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Photo: Jimi Celeste/patrickmcmullan.com

NBC will bring its signature schmaltz to the Olympic games through 2020. The network paid more than $4 billion for the rights, facing stiff competition from ESPN. While it hung onto the Games, the high price tag might very well have cost NBC its star exec — and the mastermind of its Olympics coverage — Dick Ebersol in the process.

AP Sources: NBC retains Olympic rights for 4 games [AP]
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[The Sports Section]