Oprah Winfrey Network Has to Make It Up to Advertisers


It’s no secret that ratings at OWN, Oprah Winfrey’s fledgling network, haven’t been great. Four months ago the viewership was hovering around 100,000, and it hasn’t much improved. It still hasn’t caught up to Discovery Health, the network it replaced. Today the Post reports that OWN had been promising viewership closer to 300,000 to advertisers. While the premium-paying brands that buy up OWN’s ad time haven’t fled (the power of the Oprah is strong), the network has had to offer additional ad time to soothe their nerves. Oprah admitted in Chicago yesterday that if she had to launch the channel again, she’d “probably do it differently.”

Oprah OWN’s up [NYP]