Retired Man Spent $40,000 on Cuddly Subway Anti-Smoking Ads

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Photo: Rachel Pincus/Gothamist

The ads, which are running in 1,000 cars, use bunnies, hearts, and balloons to convey the message that not smoking = love. It's a little bizarre, but Alfred Brotter, the former upstater who is now retired in Florida, spent $40,000 of his own money on the ads with the best of intentions — he lost "an awful lot of loved ones due to cigarettes," he tells Gothamist. It's unclear whether the message will be effective, but compared to other recent subway campaigns funded by one's life savings, it takes the cake. [Gothamist]