Bloomberg Will Personally Fund Part of the City’s New Minority Aid Programs

NEW YORK, NY - APRIL 07: New York Mayor Michael Bloomberg pauses while introducing Dennis Walcott, his current deputy mayor for education, as the new Schools Chancellor for New York City following the departure of the controversial Cathleen Black on April 7, 2011 in New York City. Black, who came from a corporate background with little public school experience, is leaving after serving just three months in the position. (Photo by Spencer Platt/Getty Images) Photo: Spencer Platt/2011 Getty Images

The initiative will aim to help young black and Latino men, a group that is disproportionately incarcerated, via new programs that include job-placement and training, new fatherhood classes, and increased oversight on how well schools are serving that population. The program will cost an estimated $130 million, and Bloomberg and friend George Soros will each contribute $30 million. The city's probation commissioner said that he wants New Yorkers to see these men “not as the scary guy in a North Face jacket hanging at the corner, but as men who can have a positive impact in their neighborhoods.” North Face is just about the least scary brand reference ever for white people; clearly outreach PR efforts are already underway.