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branding

Work Hard Enough and Move Up the Food Chain

The WSJ takes an in-depth look at the man who's tackling Long Island's current excrement excess. It seems "[h]is years of experience as a doggie-doo picker-upper have helped him adapt and perfect his process for Canada geese." Said process involves something he calls "turd tickling." Business is all about branding, after all. [WSJ]

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Photo: Phil Inglis/Getty Images