Michael Wolff Out Soon at Adweek, Says Post, Again

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Michael Wolff. Photo: Patrick McMullan

Adweek editor Michael Wolff is still on thin ice and his bosses are actively searching for a replacement, reports Keith Kelly in the New York Post today. In March, July, and August, the Post noted that the investors at Guggenheim Partners are unhappy with the money they've put into magazines like Billboard, Adweek, and the Hollywood Reporter via publisher Prometheus Global Media. This time, like last month, Kelly is reporting that Wolff will likely be fired soon because higher-ups see Wolff as "a controversial highbrow who has alienated old-line Madison Avenue types" and "doesn't have a handle on how to run an old-fashioned trade magazine." Wolff, who wrote a biography of Post owner Rupert Murdoch, seems unconcerned. "Look at the magazine and the site. They speak for themselves," he told us in an e-mail, noting that he hasn't heard anything from his bosses about the possibility of his "demise." He added that he hasn't spoken to "anybody who is not smitten" by his work so far.

Earlier: Michael Wolff on the New Adweek, and Why the Tech Community Needs to Go to Lunch
Wolff tracks seen [NYP]