Building the Brand: Grading Occupy Wall Street Protest Signs


There’s certainly been no shortage of catchy slogans at the Occupy Wall Street demonstration, but perhaps not surprisingly for an activist collective where no one is really in charge, the quality has been inconsistent to say the least. To apply some professional gloss to the revolutionary messaging, we asked Mallory Blair, the head of a public relations company, and an executive from a Madison Avenue ad agency to give some signage tips to the 99 percent. The ad man asked to remain anonymous on the off chance that his capitalist clients might not approve of giving aid and comfort to the enemy, but trust us, when it comes to crafting signs and slogans, both of these people are pros.