Bank of America Hired Malcolm Gladwell to Woo Small Business Owners

NEW YORK, NY - MAY 24:  Writer Malcolm Gladwell attends the HBO Documentary screening Of "Bobby Fischer Against The World" at HBO Theater on May 24, 2011 in New York City.  (Photo by Michael Loccisano/Getty Images for HBO)
Photo: Michael Loccisano/2011 Getty Images

New Yorker writer and airport bookstore ideas man Malcolm Gladwell recently linked up with Bank of America for three speeches "to deliver quality education and actionable advice to small business owners in various markets throughout the country," the company announced in a retroactive press release. As reported in these pages, Gladwell has been known to pocket $80,000 for one appearance and, predictably, does not self-identify as a 99-percenter.