‘Christmas Quality, Hanukkah Pricing’ Vodka Ad Does Not Amuse Anti-Defamation League

Testing whether all publicity is good publicity. Photo: NBC New York

After coming under fire from the Anti-Defamation League and some irate New Yorkers for what the ADL says is an anti-Semitic message, Wódka Vodka has promised to take down the sign that was erected over the West Side Highway. Here's another view of the controversial billboard: "We were celebrating Hanukkah as a great value,"  James Dale of Wódka Vodka told NBC New York, explaining the holiday has eight days while Christmas has just one. 

Well, they got people's attention.