Occupy Wall Street Dropped $8,000 on a New Domain Name


No more .org for the protest movement: They’ve ponied up the money to buy occupywallstreet.net from a domain squatter who snapped it up in late September. (Dot.com was way too pricey.) “We would hesitate to use the term branding, necessarily, because of the corporate connotations to that,” OWS-er Jake DeGroot told the WSJ, “but there are advantages to the identity of the movement. It’s important that we have a full, robust Web presence and strategy.” Sounds like smart branding to us. [Metropolis/WSJ]