Zynga to Take It Easy With Just a $1 Billion IPO

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The gaming company responsible for Facebook time-sucks like FarmVille and CityVille aims to raise up to $1 billion in its initial public offering, with 100 million shares priced between $8.50 and $10, according to today’s regulatory filing. The numbers would make for the biggest IPO from an Internet company since Google (soon to be stomped by Facebook), but the positive outlook was tempered by less than inspiring debuts by online services Pandora and Groupon, whose semi-flops this year have pushed Zynga to manage its expectations. The work culture at the company was recently criticized as too intense — a potential "cautionary tale" — but most are keeping their eyes on the prize: piles of cash (and the FarmVille movie).