People Hate Goldman Sachs Less Than Last Year

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Lloyd Blankfein, chairman and chief executive officer of Goldman Sachs Group Inc., speaks at the CARE conference in Washington, D.C., U.S., on Wednesday, March 9, 2011. Blankfein agreed to be a prosecution witness in Galleon Group LLC co-founder Raj Rajaratnam's insider trading trial this week, said a person briefed on the matter. Photographer: Andrew Harrer/Bloomberg via Getty Images
Photo: Bloomberg/2011 Bloomberg

BrandIndex, which tracks the American public's warmth (or lack theorof) toward various corporate entities, reports that Goldman Sachs was among the top gainers in positive sentiment in 2011. A few bad quarters, and suddenly the vampire squid looks all cute and forlorn and lovable?