People Hate Goldman Sachs Less Than Last Year

Lloyd Blankfein, chairman and chief executive officer of Goldman Sachs Group Inc., speaks at the CARE conference in Washington, D.C., U.S., on Wednesday, March 9, 2011. Blankfein agreed to be a prosecution witness in Galleon Group LLC co-founder Raj Rajaratnam's insider trading trial this week, said a person briefed on the matter. Photographer: Andrew Harrer/Bloomberg via Getty Images Photo: Bloomberg/2011 Bloomberg

BrandIndex, which tracks the American public’s warmth (or lack theorof) toward various corporate entities, reports that Goldman Sachs was among the top gainers in positive sentiment in 2011. A few bad quarters, and suddenly the vampire squid looks all cute and forlorn and lovable?