Time Magazine’s Latino Cover Features Misplaced Minority Man

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Time magazine's cover story this week is called "Yo Decido. Why Latinos will pick the next President," and it is illustrated with twenty portraits of Latino-looking people. We say "Latino-looking" because, as the OC Weekly points out, at least one person pictured is half Chinese and half white. "They never told me what it was for or [asked] if I was Latino," said Michael Schennum, the man pictured behind the M.

"Over the course of three days Time photographed 151 people for the current cover," a spokesperson told Intel. "We took steps to ensure that everyone self-identified as Latino, that they are registered voters, and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize."

About shooting the pictures in Arizona, Time's contract photographer Marco Grob explained, "The terms 'Latino' and 'Latina' have a vast identity of their own, so for the duration of this project we strove to break some of those stereotypes." While thought-provoking, that doesn't really explain shoe-horning in any random nonwhite person, but it was almost certainly an innocent mistake. It's just an unfortunate one to make tied to an article about the importance of demographics.