Belvedere Vodka Thinks Rape-y Jokes Might Be a Good Way to Sell Vodka

Photo: Belvedere

Unlike some people, Belvedere always goes down smoothly,” reads the copy alongside the image of a comically frightened-looking woman trying to run away from a smiling guy in an ad that the company tweeted and then pulled from the web today following outrage. Unlike some vodkas, Belvedere has no interest in appealing to women or non-date-rapists, apparently.