Bloomberg Doesn’t Want You to Think of It in Connection With Bubbles

By
Photo: Diller Scofidio + Renfro

In 2010 Washington D.C.'s Hirschorn Museum received a generous donation from Bloomberg LP, which the museum decided to put toward the creation of a "temporary inflatable pavilion," designed by the risk-taking and well-regarded New York architectural firm Diller Scofidio + Renfro. Washingtonians have affectionately dubbed the work in progress the "Bloomberg Bubble," because, well, see image at left. (We might have gone with egg, but it's your nickname, D.C.) But, reports the Washington City Paper, Bloomberg wasn't so happy about the connotations of the word bubble:

Why rename the Bubble? According to the Hirshhorn staffer, Bloomberg LP wanted to avoid the potentially negative financial connotations associated with the word "bubble." Hence: the Bloomberg Balloon.

So now you can think of the company in association with circuses and children and creepy clowns. And also, a thing that inflates and then inevitably pops or shrinks.