ink-stained wretches

Digital Ads Still Not Cutting It at Newspapers

A new report from Pew Research Center’s Project for Excellence in Journalism found that on average, the newspapers analyzed were losing $7 in print ad revenue for every $1 dollar gained in digital ad revenue. The industry’s digital push is “taking longer and proving more difficult than executives want and at the current rate most newspapers continue to contract with alarming speed.” It’s pretty bleak.

Digital Ads Still Not Cutting It at Newspapers