Etch A Sketch Stock Rose 200 Percent Today; Romney Advisor Now Touting Hasbro

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An "Etch A Sketch " is for sale at FAO Schwarz in New York City on March 22, 2012. French electrician Andr? Cassagnes created the toy in the late 1950s as the "L'Ecran Magique," and with the Ohio Art Company launched it in the US on July 12, 1960. The iconic toy has found its way to US presidential politics. Republican presidential hopeful Mitt Romney received backing from major Republican figures March 21 after a big win in Illinois, but an aide's gaffe reinforced qualms about his campaign. Asked on CNN whether the primary had pushed Romney too far to the right for general election voters, advisor Eric Fehrnstrom said "I think you hit a reset button for the fall campaign. Everything changes." "It's almost like an Etch A Sketch. You can kind of shake it up and restart all over again." AFP PHOTO / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Photo: TIMOTHY A. CLARY/2012 AFP

Eric Fehrnstrom, the top Romney advisor whose Etch A Sketch gaffe yesterday was almost as thoughtless as the things Mitt Romney actually says, is taking the flack in stride. After learning Etch-A-Sketch toy company's stock rose 200 percent today, Fehrnstrom tweeted: "Etch A Sketch stock is up? Psst, I'll mention Mr. Potato Head next. Buy Hasbro."

Fehrnstrom tried to clear things up with the Washington Post by making fun of Joe Biden. Low blow, dude, low blow.

“I thought it was pretty clear with that Etch a Sketch comment I was referring to the race, and not the candidate, but such is politics. I’m expecting a call from Joe Biden thanking me for taking the heat off him for a couple of days.”