Kids on the UES Are Hiring Life Coaches

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Learning to sync an iCal. Photo: Ralf Hettler/Copyright by Ralf Hettler

Life is very stressful, apparently, when you are a child of the Upper East Side. So much so that children are now hiring special consultants to help them navigate its varied paths. Children as young as eight are availing themselves of the services of life coaches who charge $199/month, reports DNAInfo.

The life coaches at the 91st Street Academy focus on various issues that elementary school kids face, from time management and negotiating peer conflicts to goal setting and misplaced belongings.

Unlike counseling, coaching focuses on setting goals and using a child's strengths to achieve them.

Elsewhere, this is known as "parenting." It is typically free, if you don't count the emotional toll.