Today Sees GMA’s Katie Couric, Raises Them a Sarah Palin

BLOOMINGTON, MN - JUNE 29: Sarah Palin signs her book at the Best Buy Rotunda at Mall of America on June 29, 2011 in Bloomington, Minnesota. (Photo by Adam Bettcher/Getty Images)
Ann Curry, she's after your job. (Adam Bettcher/Getty Images) Photo: Adam Bettcher/2011 Getty Images

After ABC’s Good Morning America announced Thursday that Katie Couric would guest host this week, her former colleagues over at NBC’s Today show looked to up the ante with a new co-host of their own: the rogue from Wasilla, the Mama-Grizzly-in-chief herself, the one and only Sarah Palin. While Palin is only slated to join Matt Lauer, Hoda, and the gang on Tuesday — to “reveal a different side of her,” the promo reads — the NBC morning juggernaut also dangled the promise of the return of a “surprise legend” to morning television on Monday, all part of a continuing effort to hold off its upstart ABC rival, which has steadily closed the ratings gap. But as for the rest of the week, it’s mostly tried and tired fare like Octomom and Kim Kardashian, with a little Nicki Minaj thrown in to keep the mothballs away.