7-Eleven to Launch New Low-Calorie Slurpees Nationwide

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An illustration of Two, 7-Eleven Slurpees on October 27, 2010 in Washington, DC. Global convenience store chain 7-Eleven has been getting some free advertising for its signature drink the Slurpee from none other than US President Barack Obama. Obama has used the Slurpee -- a thick, frozen, flavored beverage that is wildly popular with Americans -- in speeches on the campaign trail ahead of next week's midterm elections to illustrate just how obstructionist and ornery Republicans can be. At a rally at Bowie State University in Maryland this month, Obama said that while his Democratic Party was sweating and pushing to get the US economy out of a ditch, "the Republicans... are just standing there fanning themselves -- sipping on a Slurpee." AFP PHOTO / TIM SLOAN (Photo credit should read TIM SLOAN/AFP/Getty Images) Photo: TIM SLOAN/2010 AFP

Splenda-sweetened Slurpee Lites will have only 20 calories a pop, compared with 66 calories in the chain's best-selling Fanta Wild Cherry frozen ice. Available nationwide this week, the low-calorie "treat" is part of the chain's plan to destroy New York bodegas. Slurpee Lites will target twentysomething females with the tag, "All flavor. No sugar." It can't be that easy, right? Right?