Atlantic Media Launching Something Called Quartz

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Joining the ever-growing heap of questionably named websites, Atlantic Media's Quartz will be an up-to-the-minute power list of the most influential minerals in America. Actually, it's a business site, but it really is named Quartz as "a bit of a metaphor for our intent to cover obsessively the tectonic shifts in the global economy" at the even less descriptive qz.com.