Heilemann on Last Word: Disavowed Wright Plan Great for White House

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Appearing on Last Word With Lawrence O'Donnell Thursday night, New York's John Heilemann said that a GOP super-PAC's plan to smear Obama actually became a boon to the White House. Earlier in the day, the Times reported on a Joe Ricketts–funded and Fred Davis–operated $10 million ad campaign focusing in large part on Obama's connection Reverend Jeremiah Wright. But the group's campaign was quickly disavowed by both Mitt Romney and TD Ameritrade founder Ricketts. “I repudiate the effort by that PAC to promote an ad strategy of the nature they’ve described,” Romney said. ”I would like to see this campaign focus on the economy, on getting people back to work, on seeing rising incomes and growing prosperity, particularly for those in the middle class of America.”

Said Heilemann on Last Word, "It's now four years later and Republicans who have said that the president's vulnerability is on his management of the economy and his record, they're right, that's where his hand is is weakest." He continued, "There's no swing voter in America who cares about anything from President Obama's biographical past anymore unless there's some actual scandal which we've not ever heard about which I don't think is true."