JPMorgan Less Liked Than Goldman Sachs, for the Moment

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Losing $2 billion and rising after brushing off warning signs as "a tempest in a teapot" has not been great for JPMorgan's public image, unsurprisingly. But as Felix Salmon points out at Reuters, things are so bad that the formerly least-hated bank has plummeted past the blood-sucking aquatic monster that is Goldman Sachs, according to BrandIndex's "buzz score." Maybe Goldman can feel smug for once.

"If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" YouGov asks adults 18 and up. At the start of the month, JPMorgan was hovering around a healthy Wall Street score of -8, but by last week that number was down to -33, beyond their previous low in the aftermath of the bailout.

Goldman dipped to similar levels back when Greg Smith wrote his Times op-ed, but that doesn't even come close to their all-time low during the ABACUS mess. A few billion more, though, might do it.